UTILISING CARDBOARD FOR POINT OF SALE
In an increasingly crowded retail environment in which consumers are hit with up to 3,000 marketing messages a day, it can be hard to ensure that your products remain highly visible. Free standing display units (FSDUs) are corrugated displays that are used in retail environments as a marketing and promotional tool to display and separate products from those on the shelf.
It has been proven that FSDUs is one way of making your products stand out. Reportedly, large displays set up in prominent locations such as near sales counters, end of aisles and store entrances, can result in up to a 64-fold increase in sales than the same items sold from their regular shelf locations.
KEY BENEFITS OF FSDU’S
Brand Awareness – FSDUs are a great way of increasing brand awareness. With plenty of room for custom graphics and marketing messages, an eye-catching display will stand out in the shops and also in your customers’ memory. The customisable nature of corrugated displays also means that you have complete control over how your products are marketed to your customers whilst helping to build your brand’s personality.
Increased Sales – With increased brand awareness and attention at the point of purchase, comes increased likelihood of sales. It is reported that between 70-80% of all purchase decisions are impulsively made at the point of sale1, highlighting the benefits attainable if you can achieve customer interest at this critical point of the customer journey.
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